About the brand

Contemporary Italian design that brings together the workplace, hospitality and the comfort of residential interiors.

True Design is an Italian designer furniture brand run by brothers Lorenzo, Alessandro and Francesco Maniero. Its philosophy is based on the idea that the boundaries between the places where we work, meet, relax and live are gradually blurring. True collections are therefore designed as flexible, easily combined elements for offices, public spaces, hospitality and residential interiors. True creates not just individual products, but collections that can be combined and adapted to different uses of space.

www.truedesign.it

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Italian design

Design is one of True’s core pillars. The brand works with a wide range of Italian and international designers and studios, whose different approaches give each collection its own character. True describes this collaboration as a combination of creative freedom, manufacturing know-how and industry knowledge.


True’s designers include E-ggs, Norm Architects, Claesson Koivisto Rune, Favaretto & Partners, Baldanzi & Novelli, Parisotto+Formenton, Orlandini Design, Defne Koz, Christophe Bourban, Marco Turcato, Luciano Dell'Orefice, Marco Susani, Mario Tessarollo and others.


Work with CMF – Colour, Material & Finish is also a distinctive part of the brand’s identity.

Close-up of the True Design Blade coffee table with a red marble top on a dark shaggy rug

True Design furniture

The True Design portfolio offers a wide range of furnishing options for modern offices, social spaces, hospitality and residential interiors:


  • meeting chairs
  • lounge chairs
  • modular seating systems
  • benches and bench seating
  • bar stools and high chairs
  • conference and meeting tables
  • dining and bistro tables
  • bookcases and storage units
  • acoustic elements
  • outdoor furniture


True’s current portfolio includes 66 product families and hundreds of individual configurations across chairs, armchairs, sofas, tables, benches, stools, bookcases, modular systems, acoustics and outdoor furniture.

Overhead view of the green True Design Flow Out outdoor chair in perforated metal on a wooden deck

Sustainability

True approaches sustainability pragmatically and openly. Rather than making general declarations, it bases its approach on measurable processes, certifications and the gradual reduction of environmental impact. The company’s management system uses ISO 9001, ISO 14001, ISO 45001, EMAS and FSC® certifications and standards.


A significant share of production takes place within a radius of approximately 40 km of the company’s headquarters, helping to shorten the supply chain. True uses renewable energy, works to reduce waste, uses wood from certified forests and considers products’ future recyclability during development. It uses recycled materials where they also meet requirements for quality and economic sustainability.

A man inspects the large mould for the Ahkka armchair shell in the True Design factory

Why choose True Design

True Design is a suitable choice for projects seeking contemporary Italian design, comfort, distinctive use of materials and highly flexible applications. Its products can naturally connect a traditional workplace with a lounge, hospitality or residential feel.


Benefits of True Design:
  • contemporary Italian design and manufacturing Made in Italy
  • collaboration with Italian and international designers
  • distinctive use of colours, materials and finishes
  • its own CMF colour and material palettes
  • extensive customisation options for individual products
  • outdoor collections
  • ISO 9001, ISO 14001, ISO 45001, EMAS and FSC® certifications
  • most production takes place close to the company’s headquarters
  • a combination of design, comfort and functionality

Overhead view of two round oak True Design Silvestro tables with fruit and walnuts

Browse the full catalogue on the manufacturer’s website

www.truedesign.it
The brand in practice

Projects featuring True Design

FLEKSI Building B

Zebra Technologies

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