A-Chair has received three prizes at NeoCon in Chicago
A success model from the German manufacturer Brunner that is also changing the market in the US now.
The A-Chair caused quite a sensation at the annual trade fair for commercial and contract furniture NeoCon in Chicago. The all-purpose chair designed by jehs+laub has already received three renowned design prizes.
The avalanche of prizes started with the accolade „Best of NeoCon Gold” in the category “Seating: Stacking”, awarded by the journal „Contract Magazine“. The magazine presents the “Best of NeoCon Awards” each year honoring new commercial interiors products. Products are entered in 42 categories and judged by 50 jurors who are interior designers, architects, and facility management professionals.
The „Interior Design Magazine“ considered the A-Chair worthy of an award in the category „Education/Institutional: Seating“ and because of that, it was presented with the HiP Award. But that’s not all. Each year, “Metropolis Magazine” editors seek out the products that they really “like” at NeoCon, in an integrated social media awards campaign. The editors salute designs that they describe as “unexpected and urgent – ideas that strike us as beautiful, useful, and brilliant”. Thus, the A-Chair received its third prize, “the Metropolis Likes Award“.
Elegant yet unique – these are the important design characteristics of A-chair. If you regard it from the side, the silhouette is reminiscent of the letter “A”, hence its name. An essential component of the design concept is the slim legs. Placed in a row, only the width of a single leg will be visible, which has a great calming effect on the overall impression. A-chair does not distract from the architecture – not even with 1,000 chairs in the same room.
Thanks to its modular construction, the seat shells and frames of this all-purpose chair can be combined in many variations – creating exciting contrasts or a harmonious entity. The die cast aluminium or plastic frames can be configured with seat shells made of different materials and featuring different colours. What is new and unusual is e.g. the combination of plastic frame and shaped wood seat shell.
Stuttgart designers Markus Jehs and Jürgen Laub have been working together under the name of jehs+laub for more than 14 years. Their main focus of activity is on furniture, lamps and interior design. In 1992, they graduated as product design majors from the design university of applied sciences, the “hdpk” in Schwäbisch-Gmünd, a leading private university for the creative industries, and in 1994, they founded their design studio jehs+laub.